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About

“From Photographing Elephants in Asia to Formula 1 at Silverstone. It’s been a ride.”

It’s been a pretty wild ride over 40 years. I am the co-owner of The Solar Branco Eco Estate on São Miguel, building. a leading Eco Hotel here in the Azores and Europe. I am also the creator of Baleia Gin, and The Gin Library, the world’s largest private collection of gin. My charitable activities include the The Ocean Azores Foundation, helping to safeguard and promote the Azores as one of the world’s most important whale sanctuaries in the world.

But before we get into the move and business in the Azores (and the private jet with my 5 rescue dogs. Yes that.) Some history of who and where I came from.

I was a lead thinker in the world of social media and crisis management. Previously, I worked for companies including Nissan, Red Bull Formula 1, Cathay Pacific, WWF, WSJ, Motorola, Samsung, KPMG Consulting and Kelloggs.

From being featured in FORBES (which you can read here to writing a viral article on Linkedin taking on one of the largest advertising agencies in the world, generating over10 million impressions online), to speaking at Davos, life has never been quiet. Or dull. While in Hong Kong I was considered Asia’s foremost charity wildlife photographer, picking up 5 rescue dogs along the way. All of which we brought to the Azores (via the private jet.)

At the Solar Branco Eco Estate my role is to create and lead amazing guest experiences at our boutique hotel in the Azores. I finally do what I love. Meet people, make friends and create the most amazing experiences.

(Husband of the Year for 15 years in a row! 2006 – 21)